Product Designer focused on digital experiences that connect people, technology and storytelling.
Hi, I’m Lucila Marti, a Product Designer based in Spain focused on creating user-centered digital experiences through strategic thinking, visual design and accessibility.
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//TELEFONICA OPEN GATEWAY
Designing a scalable digital ecosystem that transforms complex telecom capabilities into simple, accessible and intuitive experiences for developers, businesses and partners.
Open Gateway connects telecommunications infrastructure with the digital ecosystem through a growing portfolio of APIs. The challenge was to turn this complex network of services, use cases and technical resources into a clear experience that helps users quickly understand what is available, find the right APIs and move from discovery to implementation with confidence.
//BOLDER
Designing an accessible entrepreneurship experience that helps people with different backgrounds, levels of digital confidence and access to technology move from idea to action.
The project brought together a programme, website and digital platform into one connected experience. The challenge was to make entrepreneurship feel clear, approachable and achievable — using simple navigation, step-by-step guidance, consistent structures and a combination of digital, AI and human support to ensure participants never felt lost or alone.
Building a digital product from strategy to experience, shaping both the product vision and the visual identity behind it.
Bolder was conceived as a complete digital experience, bringing together product strategy, UX/UI and branding into one cohesive system. From defining the product and its direction to designing the app, visual language and overall aesthetic, the project focused on creating a distinctive experience where strategy, functionality and brand worked together seamlessly.