DIVERSE USER BACKGROUNDS
Users came from different educational, cultural and technological contexts.
INFORMATION COMPLEXITY
The mentorship and application process needed to feel simple and approachable.
CREATING A DIGITAL EXPERIENCE ACCESSIBLE TO EVERYONE
USER FLOW
WIREFRAMES
VISUAL SYSTEM
FINAL UI
KEY INSIGHTS
ACCESSIBILITY & TRUST
The experience needed to feel intuitive, inclusive and human-centered.
THE CHALLENGE
USER PERSONA 1 // Early-stage entrepreneur
María · 29 · Community Project Founder
Understand the program quickly
Find mentorship support
Apply without confusion
Access the platform from mobile
GOALS
Simple navigation
Step-by-step guidance
Clear communication
Trustworthy experience
NEEDS
Overwhelming applications system
Complex business language
Long forms
Lack of clarity
FRUSTRATIONS
USER PERSONA 2 // Mentor
María · 29 · Community Project Founder
Support entrepreneurs effectively
Understand the program structure
Build meaningful connections
Track mentorship progress clearly
GOALS
Clear guidance
Simple communication
Easy access to information
NEEDS
UX STRATEGY / HOW WE SOLVE THE PROBLEM
INFORMATION ARCHITECTURE
Unclear program structure
Difficult onboarding processes
Access information clearly
Fragmented communication
FRUSTRATIONS