//IKEA x ashoka:

  • Conceptualization, idea, branding, and UX-UI design.

Together with IKEA, Ashoka and Bridge for Billions, we designed a global entrepreneurship initiative focused on supporting impact-driven entrepreneurs through mentorship and guided business development.

The challenge was not only building a visually engaging experience, but designing a platform capable of simplifying complex information, reducing cognitive overload and creating trust for users with very different levels of digital literacy.

DIVERSE USER BACKGROUNDS

Users came from different educational, cultural and technological contexts.

INFORMATION COMPLEXITY

The mentorship and application process needed to feel simple and approachable.

CREATING A DIGITAL EXPERIENCE ACCESSIBLE TO EVERYONE

USER FLOW

WIREFRAMES

VISUAL SYSTEM

FINAL UI

KEY INSIGHTS

ACCESSIBILITY & TRUST

The experience needed to feel intuitive, inclusive and human-centered.

THE CHALLENGE

USER PERSONA 1 // Early-stage entrepreneur

María · 29 · Community Project Founder

  • Understand the program quickly

  • Find mentorship support

  • Apply without confusion

  • Access the platform from mobile

GOALS

  • Simple navigation

  • Step-by-step guidance

  • Clear communication

  • Trustworthy experience

NEEDS

  • Overwhelming applications system

  • Complex business language

  • Long forms

  • Lack of clarity

FRUSTRATIONS

USER PERSONA 2 // Mentor

María · 29 · Community Project Founder

  • Support entrepreneurs effectively

  • Understand the program structure

  • Build meaningful connections

  • Track mentorship progress clearly

GOALS

  • Clear guidance

  • Simple communication

  • Easy access to information

NEEDS

UX STRATEGY / HOW WE SOLVE THE PROBLEM

INFORMATION ARCHITECTURE

  • Unclear program structure

  • Difficult onboarding processes

  • Access information clearly

  • Fragmented communication

FRUSTRATIONS