In a society that has integrated the extreme of perfection as normality, which makes us believe that by fitting into predetermined molds we will be happy, GOWER is born as a brand that vindicates and celebrates authenticity and difference. It aims to empower and help women through sport, not putting the focus on this as a means to get a body, but as a means to look inside and find what you really want to be and do.the brand has as its initial focus a running App with which it aims to connect,generate community and help women feel good in their own skin.